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The Business of Dentistry: Mastering Billing, Marketing, Finance & Growth
The Business of Dentistry: Mastering Billing, Marketing, Finance & Growth
Regular price
$57.00 USD
Regular price
$988.00 USD
Sale price
$57.00 USD
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Professors
Professors
Adam Mcwethy
Target audience
Target audience
Nb of lessons
Nb of lessons
82
Nb of modules
Nb of modules
10
Course duration
Course duration
31 h 45 min
Delivery method
Delivery method
Google Drive Link, Offline
Course Overview
Unlock the full potential of your dental practice with this all-in-one business mastery course. From medical billing and financial strategy to digital marketing, patient communication, and ergonomic longevity—gain the tools to grow revenue, streamline operations, and lead with confidence in today’s competitive landscape. Ideal for dentists, office managers, and teams ready to elevate practice efficiency, profitability, and patient trust.
What You Will Learn
- Module 1: Medical Billing for Dental Practices
- Module 2: Accounts Receivable Management
- Module 3: Digital & Email Marketing
- Module 4: Patient Reviews and Reputation
- Module 5: Financial & Economic Strategy
- Module 6: Practice Valuation & Succession Planning
- Module 7: Case Acceptance & Communication
- Module 8: Practice Identity & Vision
- Module 9: Wellness, Leadership & Happiness
- Module 10: Ergonomics in Dentistry
Full Course Program
Module 1: Medical Billing for Dental Practices
Master the essentials of medical billing, from diagnostic and procedural codes to completing claim forms and navigating pre-authorizations.
- Lesson 1: The Dental vs. Medical Mindset and the Critical Perspective
- Lesson 2: ICD-10 Codes and Coding Architecture
- Lesson 3: CPT Medical Procedure Codes
- Lesson 4: Completing the CMS1500 Claim Form, Part 1
- Lesson 5: Completing the CMS1500 Claim Form, Part 2
- Lesson 6: Completing the CMS1500 Claim Form, Part 3
- Lesson 7: Completing the CMS1500 Claim Form, Part 4
- Lesson 8: Pre-authorization for Medical Billing Claims
- Lesson 9: Medical Billing Concepts in Action
Module 2: Accounts Receivable Management
Take control of your collections system with proven strategies for maintaining healthy cash flow and minimizing outstanding payments.
- Lesson 1: Controlling Accounts Receivable
- Lesson 2: Controlling Accounts Receivable – Q&ALesson 3: Controlling Accounts Receivable – Q&A #2
- Lesson 4: Controlling Accounts Receivable – Q&A #3
Module 3: Digital & Email Marketing
Build a marketing machine with effective SEO, email campaigns, and paid ads. Learn how to increase online visibility and patient acquisition.
- Lesson 1: Optimizing Your Website and Marketing Efforts
- Lesson 2: The Power of Email Newsletters
- Lesson 3: Build a Solid Foundation
- Lesson 4: Content is King – How to Create Content
- Lesson 5: Tools You Can Use – Email Newsletter Design & Layout
- Lesson 6: A Look at Law & Metrics
- Lesson 7: Social Media Marketing – How to Use Facebook as a Marketer
- Lesson 8: Overview of Digital Marketing – Building a Foundation for Success
- Lesson 9: Google Local – Getting Found
- Lesson 10: Basic Principles of Online Reviews & Search
- Lesson 11: Search Channels – Nets for New Prospects
- Lesson 12: How Search and Third-Party Review Sites Function
- Lesson 13: Position Your Pages with the Patient in Mind
- Lesson 14: Tactics to Gain More Attention
- Lesson 15: How to Manage Your Online Presence
- Lesson 16: Pay-Per-Click Marketing – How to Use Google Ads Manager
Module 4: Patient Reviews and Reputation
Discover how every aspect of your patient experience—from wait times to case presentation—shapes online reviews and practice growth.
- Lesson 1: Overview of Marketing for the Dental Practice – Part 1
- Lesson 2: Overview of Marketing for the Dental Practice – Part 2
- Lesson 3: How Politeness and Wait Times Affect Patient Sentiment
- Lesson 4: How the Look and Feel of Your Office Affects Patient Satisfaction
- Lesson 5: Presenting Treatment and Discussing Fees
- Lesson 6: Patients’ Perception and Clinical Outcomes
Module 5: Financial & Economic Strategy
Navigate financial decisions with clarity. This module equips you with frameworks to adapt your pricing, insurance decisions, and clinical focus during economic shifts.
- Lesson 1: A Framework for Making Economic Decisions
- Lesson 2: Financial Framework for Making Decisions
- Lesson 3: Reconsidering Patient Financial Arrangements for a New Reality
- Lesson 4: What to Focus on Clinically to Succeed in an Economic Downturn
- Lesson 5: Failures in Dentistry – A Reality of Clinical Practice
- Lesson 6: Insurance – Choosing Whether to Partner with Insurance Providers
Module 6: Practice Valuation & Succession Planning
Get ready for practice transitions. Learn valuation methods, equity models, and legal documentation to support growth, partnerships, or exit strategies.
- Lesson 1: Context for Valuation – Part 1
- Lesson 2: Context for Valuation – Part 2
- Lesson 3: Valuation Mindsets and Pitfalls
- Lesson 4: Valuation Methodologies
- Lesson 5: Market Value Method
- Lesson 6: Asset Value Method
- Lesson 7: Income Value Method
- Lesson 8: Valuation Summary
- Lesson 9: Valuation Exceptions & Outliers
- Lesson 10: Context for Succession Agreements and Documentation
- Lesson 11: Vision Statement Documentation
- Lesson 12: Trial Period Associate Agreement
- Lesson 13: Closing Period Letter of Intent and Equity Associate Agreement
- Lesson 14: Closing Period Purchase Agreement
- Lesson 15: Partnership Agreement – Agreements and Documentation
- Lesson 16: Agreement Limitations – Agreements and Documentation
Module 7: Case Acceptance & Communication
Boost treatment acceptance through strategic messaging, belief-based pricing conversations, and tools that support larger, more effective cases.
- Lesson 1: Lobby Videos – Top 3 Strategies to Increase Case Acceptance
- Lesson 2: How Beliefs About Money Affect the Dental Practice
- Lesson 3: Fees and Price Versus Value Perception
- Lesson 4: The Resilient Leader – Lessons from 2020 and 2021
- Lesson 5: Using Large Cases to Accelerate Your Comeback
- Lesson 6: Engagement Tools for Healthy Referral Relationships
Module 8: Practice Identity & Vision
Define your unique value as a practice and align your team with a clear, motivational vision for long-term impact and consistency.
- Lesson 1: Getting Started with My Profile
- Lesson 2: Defining Your Practice's Unique Identity
- Lesson 3: Becoming "
- Fulfilthy Rich"
- Lesson 4: The One a Week Solution
- Lesson 5: What Does a Perfect Day in Practice Look Like to You
Module 9: Wellness, Leadership & Happiness
Build personal and team resilience while leading with empathy and strength—especially through professional setbacks or high-stress phases.
- Lesson 1: Whole-Being, Well Being, and Happiness
- Lesson 2: The Reality of 'Complications' and 'Failures'
Module 10: Ergonomics in Dentistry
Protect your longevity with smart ergonomics. Learn how to prevent injury through posture, seating, magnification, and optimized equipment.
- Lesson 1: Ergonomic Challenges in Dentistry
- Lesson 2: Ergonomics of Healthy Seating
- Lesson 3: Ergonomics of Magnification and Illumination
- Lesson 4: Taking Matters Into Your Own Hands
- Lesson 5: The Dental Environment
- Lesson 6: Occupational Injuries – Neck
- Lesson 7: Occupational Injuries – Low Back
- Lesson 8: Occupational Injuries – Wrists
- Lesson 9: Occupational Injuries – Shoulders & Related Disorders
- Lesson 10: Ergonomic Solutions – Seating
- Lesson 11: Ergonomic Solutions – Loupes
- Lesson 12: Ergonomic Solutions – Dental Instruments & Other Equipment
